3 Ways to Gauge Success As A Trainer

3 Ways to Gauge Success As A Trainer

Whether you work at a gym or you’re an owner reflecting and evaluating your performance as a personal trainer is a necessary component to growth and long-term success. Here are 3 ways to gauge your business success as a personal trainer:

  1. Client Retention
  2. Client Referrals
  3. Client Success

CLIENT RETENTION IN PERSONAL TRAINING

Client retention gives you career/income stability. And in an industry that has an 80-90% turnover rate of personal trainers, according to the Bureau of Labor and Statistics, simply sticking around is key.

FIRST STEP

Commit to the long haul. Focus on where you want to be in 10-15 years. Build your brand, your skills and your relationships to reflect your long term vision.

SECOND STEP

There are three things you can do everyday to retain clients: listen, educate and follow-up.

The client is here for her/himself and they will tell you exactly what they want. Listen. A client comes to you because they believe you know more than them. Educate. Your clients make strides and share personal information. Follow-up.

Do this routine and use the feedback to improve your programming and relationship.

ARE YOU LOOKING FOR THE NEXT STEP IN YOUR CAREER?

For those of you who are curious, according to the Bureau of Labor and Statistics, personal trainers are leaving because they are unhappy with work hours, atmosphere, career mobility, and compensation among other things.

Pure Fitness’ Independent Personal Trainer model is designed to help personal trainers increase their career happiness and longevity by improving compensation, growth and work hours through business ownership. Read Improve the Work Life Balance of a Trainer for insight into how we are offering a new type of career as a personal trainer.

CLIENT REFERRALS IN PERSONAL TRAINING

In my experience client retention leads to client referrals.

Not all clients refer. But you can do three things to encourage referrals.

  1. Inform – make sure your clients know that you are accepting and actively looking for new clients.
  2. Share – Tell clients about opportunities or other services that may interest them or their friends and family.
  3. Reward – offer an incentive for referrals, but remember the success of your referrals comes from the value you have built in your relationship with a client, not the value of the incentive.

SET YOURSELF APART FROM THE CROWD

I think it is important to note, when you get a referral treat the referrer as important as you treat the new client. After all, you want them to refer again. The necessity is to thank the referring client directly with a face-to-face conversation and even a card.

CLIENT SUCCESS IN PERSONAL TRAINING

Your goal is to deliver quality programming designed to help your client reach their goals. Measuring and communicating client progress is essential to properly evaluating success.

Consider making a client specific assessment protocol. It can include metrics like body fat and measurements, and fitness testing like a flexibility assessment and a 1 rep max. Communicate the results and how the program is designed to support their goals to create trust and validation.

SUCCESS AS A PERSONAL TRAINER

Client results, retention and referrals serve as validation of your skills as a personal trainer. They show your ability to listen to needs, apply knowledge, create and implement a program designed for success.

The most valuable asset you have is your clients.  Clients are the life blood of your business. Take time and step away from training to evaluate your business health to ensure you are creating a great experience for your clients.

WHAT ABOUT BUSINESS OWNERSHIP?

Pure Fitness is here to offer a new opportunity. We are encouraging personal trainers new, old and part-time to look at a cost-effective way of owning their own business. To take control of the career growth and earning potential by renting a full equipped studio.

Personal trainers renting at Pure Fitness have full control over their businesses. They set their price points, pick their schedules and more. There are no annoying responsibilities like cleaning and towel folding. Instead, personal trainers can focus on their craft, their career and their business.

If this opportunity is of interest to you please use the contact form below to learn more.

 

GET MORE INFORMATION

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Sculpt Your Goals: Dumbbell Only Workout Program

Sculpt Your Goals: Dumbbell Only Workout Program

Are you ready to start a new workout program that focuses on building strength in a simple and effective manner? Then you are in the right place! My Dumbbell Only Workout Program is your answer to achieving your fitness goals. Let's explore why my program is the...

read more
3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself... Are you committed to the long term? Does passion and knowledge fuel your desire to work with clients everyday? Are you looking for more career advancement...

read more

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Improve the Work Life Balance of a Trainer

Improve the Work Life Balance of a Trainer

The fitness industry is a growing and exciting area right now. Personal training, specifically boutique fitness, is a creative, flexible, and in-demand space that grows annually. It is also one that struggles to retain personal trainers due to multifaceted job dissatisfaction. Here is how Pure Fitness is going to improve the work life balance of a personal trainer allowing them to love their career and take hold of their future.

CURRENT LANDSCAPE IN PERSONAL TRAINING

According to the Bureau of Labor and Statistics the industry is projected to grow 39% with a personal trainer turnover of 80-90%. This turnover can be attributed to work hours, pay and stunted career growth.

Most positions for personal trainers are hourly based with few opportunities for salaried positions. It is true that in some cases an hourly position can be very lucrative. That is rarely the case for personal trainers.

The average personal trainers are working on an hourly pay basis hoping to pick-up new clients, grow their business and build stability. To do so they need to make themselves available. That means all day, every day, including weekends. This wide open schedule allows personal trainers to cast the broadest net. Successfully attracting the largest number of clients to stimulate income.

On a national average, personal trainers make $40,500 annually depending on employer and geographic location. At 40 hours a week and 52 weeks in year, the average trainer is making approximately $19.50 per hour.

Career growth is represented by new roles and responsibilities and an increase in compensation. In the case of a personal trainer, vertical growth (new roles and responsibilities) are rare. Hourly pay is a result of how much a client pays per session, which will directly limit earning potential.

THE CHALLENGES FACING A CAREER AS A PERSONAL TRAINER

A personal trainer’s work hours will always be dictated by client availability. Most people want to train before work, at lunch, or after work. For a trainer to work a standard 8-9 hour day of sessions they are likely to be working from 5 am to 8 pm, just not every hour.

That is the recipe for burnout.

Career growth comes to a halt after a few years for most personal trainers. Simply because there is a ceiling on how much people are willing to pay for personal training.

The result is that qualified personal trainers leave for more rewarding and lucrative opportunities. And others branch out on their own. Committed to staying in the industry.

HOW TO IMPROVE THE WORK LIFE BALANCE OF A PERSONAL TRAINER

Pure Fitness is here to offer a new opportunity. We are encouraging personal trainers new, old and part-time to look at a cost-effective way of owning their own business. To take control of the career growth and earning potential.

We offer passionate personal trainers, focused on the long-term, the ability to rent space. Effectively minimize overhead expenses and build the career they want. And alleviate much of the financial risk and stressors associated to business ownership.

Personal trainers renting at Pure Fitness have full control over their businesses. They set their price points, pick their schedules and more. There are no annoying responsibilities like cleaning and towel folding. Instead, personal trainers can focus on their craft, their career and their business.

Plus, we remain a resource for our renters. Sharing knowledge based on our education, time in the industry and personal success. A good example is this blog post on gauging success as a personal trainer.

MORE DETAILS

A monthly lease payment at Pure Fitness covers all overhead expenses, we guarantee there will be no surprises. Rent, internet, cleaning, garbage, landscaping/snow removal, music, utilities and more are all covered in the monthly payment. It also gives you access to your own dedicated, fully equipped training space and a common area with cardio equipment and additional strength training equipment. 

If this opportunity is of interest to you please use the contact form below to learn more.

 

GET MORE INFORMATION

15 + 8 =

Sculpt Your Goals: Dumbbell Only Workout Program

Sculpt Your Goals: Dumbbell Only Workout Program

Are you ready to start a new workout program that focuses on building strength in a simple and effective manner? Then you are in the right place! My Dumbbell Only Workout Program is your answer to achieving your fitness goals. Let's explore why my program is the...

read more
3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself... Are you committed to the long term? Does passion and knowledge fuel your desire to work with clients everyday? Are you looking for more career advancement...

read more

RESOURCES

BLOG

MONTHLY EMAIL

DIGITAL PRODUCTS

10950 N. Buntrock Ave, Mequon, WI 53092

11 Quick Workouts for The Gym

11 Quick Workouts for The Gym

We are in full summer mode! Garage door is open, workouts are extra sweaty and we are spending as much time outside as we can. For us that means quicker and more intense workouts to save time and get the most out of our workout. Check out these 11 quick workouts for the gym, I hope you enjoy them!

Cheers,

Chellie

FREE WORKOUT VIDEO
FREE WORKOUT VIDEO
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FREE WORKOUT VIDEO
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FREE WORKOUT VIDEO
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Sculpt Your Goals: Dumbbell Only Workout Program

Sculpt Your Goals: Dumbbell Only Workout Program

Are you ready to start a new workout program that focuses on building strength in a simple and effective manner? Then you are in the right place! My Dumbbell Only Workout Program is your answer to achieving your fitness goals. Let's explore why my program is the...

read more
3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself... Are you committed to the long term? Does passion and knowledge fuel your desire to work with clients everyday? Are you looking for more career advancement...

read more
fitness articles
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nutrition articles
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One Month of Gym Workouts

One Month of Gym Workouts

One month of gym workouts with us three 🙂 . We love sharing our workouts and hearing how much you love them. Click each image to go to the workout video and workout with us!

Cheers,

Chellie

Sculpt Your Goals: Dumbbell Only Workout Program

Sculpt Your Goals: Dumbbell Only Workout Program

Are you ready to start a new workout program that focuses on building strength in a simple and effective manner? Then you are in the right place! My Dumbbell Only Workout Program is your answer to achieving your fitness goals. Let's explore why my program is the...

read more
3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself... Are you committed to the long term? Does passion and knowledge fuel your desire to work with clients everyday? Are you looking for more career advancement...

read more

SUBSCRIBE

Click to sign-up for weekly information and offers.

DISCLOSURE

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

How To Recover From Your Workouts

How To Recover From Your Workouts

Exercise and recovery go hand in hand. They work cooperatively and feed performance. Whether you are recovering from an injury, playing high level sports, trying to improve your overall health, or anywhere in between. Recovery has to be a part of your exercise program. And a well rounded approach requires multiple mediums.

You should think of recovery from your workouts as hands on methods like stretching and foam rolling, as well as commonly overlooked methods like sleep and nutrition.

 

Table of Contents

  1. Static Stretching
  2. Recovery Tools
  3. Nutrition
  4. Other Variables
  5. Low Back Pain

STATIC STRETCHING

When we talk about range of motion we are talking about the movement allowed at a joint. There is a standard range of motion that a joint can produce and it does vary. For example the elbow is a hinge joint and has a range of motion based on flexion and extension. Where the hip joint is a ball and socket allowing for circumduction, which includes flexion, extension, adduction and abduction.

We use mobility and flexibility training to change our range of motion to alleviate pain and improve performance. To simplify things think mobility exercises address the joint, flexibility exercises (stretching) address the muscles, and mobility and flexibility work synergistically to improve range of motion.

There are also many different types of stretching – static, dynamic and pre-contraction. Of course there are also sub categories to those types. For the sake of this article we are looking at static stretching, where a stretch (or muscle lengthening) is being held for a period of time.

Static stretching is either active or passive. You can translate that to be being done by yourself or with assistance. The assistance you use can be a wide variety of things like a strap or another person.

The maximal benefit comes from holding a static stretch for 20-30 seconds each. And following posture guidelines and listening to your body (aka avoiding pain) are necessary to see results in your flexibility, mobility and pain relief.

TRACTION STRETCHING

Traction stretching is a type of passive static stretch where by holding onto an object you create traction at the desired joint stretching the associated muscle(s). A good example of this is a lat traction stretch where you hold onto an object with one hand, bend your knees, and shift your hips backwards to provide traction at your shoulder as you hold on to the stationary object. Rotate your shoulders as needed to find the best stretch.

Traction stretching is highly effective for muscles of the upper body where you can use your hands as anchors.

LOW BACK STRETCHES

*Disclaimer! If you have a diagnosed herniated disk or other spinal problems, that is much different from the muscles in your low back being tight! It is also wise to look to your hamstrings first. If they are tight, stretching them will also help your low back.

Erector Spinae Twisting Stretch

This one is sure to feel amazing on low back. Holding on to a pole, chair, or anything you have at home, bend forward with your chest parallel to the ground. Rotate your hips to one side. The leg that is on the open side should have the straighter leg while the other one bends. You should feel the stretch on the side you are opening up to.

Seated OH Reach

This is one of my personal favorites for targeting my lower back. I always feel like it targets that exact spot I need. Seated with legs spread apart (only at your comfort level). Place both hands overhead. Reach toward one toe or however far you can reach. Focus on the top arm to get the most stretch through your lat and lower back.

Seated Crossover Stretch

Seated on a chair, sit with your legs about shoulder width apart and bent at 90 degrees. Take one leg and place the ankle of it on top of the other leg. Proceed to pull your knee toward your opposite shoulder. You should feel a stretch through the top of your glute to your lower back. If you need more of a stretch, walk your bottom foot outward a bit.

SHOULDER STRETCHES

Lying Chest Stretch

Lying on a bench or foam roller (Foam Roller), be sure it is centered on your back and you have room to let your arms hang off over the side. Have your core tight and back pushed into the surface you are on (this can also be done on the floor). Let your arms fall out to the side, keeping your elbows bent at 90 degrees. You should feel a great stretch in your chest.

Wall Chest Stretch

Stand next to any wall with your side facing the wall. Place your hand closest to the wall on it with your elbow bent. Within your range of motion and comfort level slowly rotate away from the wall until you feel a light stretch in your shoulder/chest. Be sure not to try and push your range of motion past what you have.

Chest Openers

Lying on your side with your knees bent and legs stacked on top of each other, start with both your arms out in front of you also stacked on each other. Open up with the top arm to reach toward the floor behind you. It is important to keep this arm in line with the other one. Again, be sure you do not push your range of motion past what you have.

HIP STRETCHES

Frog Stretch

One of my absolute favorites for hips! Start by kneeling on the floor and then take your knees as wide as you can within your range of motion. Your feet (toes, mainly) should stay together as you do this. Reach out on the ground in front of you and allow your glutes to sink back into your heels.

Kneeling Foot-Elevated Stretch

Grab a chair or coffee table, whatever height is comfortable enough for you to take a half-kneeling position and have your back foot on it. If you need a cushion for that knee use a stability pad or a blanket! Push your hips forward without arching your back and squeeze your glutes to get a great hip flexor stretch!

Seated Hip Stretch

Sitting on a chair, bring one leg up over the other just as you did for the seated crossover stretch. Instead of hugging that knee to your chest, you are going to push that knee down away from your body for a stretch in your hip flexor. Be sure to keep a tight core and neutral spine to not lean forward into the stretch.

RECOVERY TOOLS

All recovery tools below are used to accomplish myofascial release. Simply put this is an alternative medicine therapy used to treat immobility and tight muscles. By relaxing those muscles, through gentle sustained pressure, we can relieve pain and restore movement. The primary variations between products are in size, density and ergonomics. 

These are a lot of different varieties on the market and tons of new ones coming out everyday. Some of them will absolutely be worth the money. Others could be a hoax. What we suggest to all of our clients is that if it sounds too good to be true, it probably is.

These are affiliate links. While there is no cost to you when you order through them, I do make a commission. Your support, by ordering through them, is greatly appreciated!

recovery tools for post workout

THERACANE

I still remember the first time I saw this recovery tool. I felt like I was looking at torture contraption. Then a very kind physical therapist showed me how to use it on my neck and back to release my tight muscles from working at a computer, swimming, volleyball, etc. I fell in love. I carry stress in my shoulders – from my traps to rhomboids. This baby squeezes in there and can hit all those tough to find spots that you ask your massage therapist to get to. But you are doing it all yourself! Easy to store under a bed or in a closet.

REASONS TO OWN A THERACANE

  • Easiest way to target the neck and shoulders.
  • Sleek design is easy to store.

Click here to see it on amazon.

THE STICK

I can’t emphasize this product enough for runners and volleyball players. As a runner myself nothing has been as effective as The Stick in targeting the tension in my shins and calves. As a former competitive volleyball player The Stick was great to have on hand during long tournaments. Very effective for the large muscles in the lower body – quads & hamstrings. For on the go muscle tension relief this has been a go to for me. It easily fits in a gym bag or backpack. Making it a perfect companion for most sports.

REASONS TO OWN THE STICK

  • Great for targeting the lower body, especially for runners.
  • Easy to travel with – gym, competitions, vacation.

Click here to see it on amazon.

FOAM ROLLER

This is a stand by that I would recommend everyone have. It can not only be used for myofasical release, but also for mobility. You can check out our YouTube channel for mobility and recovery workouts focused on using a foam roller. We like this foam roller because it is high density, but that may not be everyone’s preference. First timers to foam rolling may find this too hard, that it is uncomfortable. Try to control your pressure on it and know that it gets better with time. Under $30 and highly functional.

REASONS TO OWN A FOAM ROLLER

  • Versatility – both mobility and myofasical release.
  • Effective – tons of data to support the use of a foam roller to improve muscle tension.

Click here to see it on amazon.

LACROSSE BALL

Simple and effective we keep a bag of lacrosse balls in our gym. I even keep one in my training bag. And I gave them as stocking stuffer gifts to my family two years ago. The size and firmness is effective at reaching deep muscles and pin pointing tight muscles. It is amazing on the arches of your feet.  Low cost investment, easy to store and highly effective.

REASONS TO OWN A LACROSSE BALL

  • Size – small enough to travel, easy to store (and lose) but highly effective at targeting small or deep muscles.
  • Doubles as a dog toy 😜

Click here to see it on amazon.

THERAGUN G3

I would consider this the “cadillac” of recovery tools. It carries the highest price point by far, but it also has the ability effectively target your entire body. The changing attachments allow you to reach large and small muscles all over. If I had to name a draw back, you can’t easily use this on your back yourself. But I’m sure your housemate, spouse, or workout buddy would be glad to trade “massages”.

REASONS TO OWN A THERAGUN

  • Percussive technology – a new approach to myofasical release that is easier to “administer” than most other recovery tools.
  • Various attachments that allow you to work muscles, large and small, all over your body.

Click here to see it on amazon.

BONUS – EPSOM SALT

Personally, I would volunteer for a bath at any moment of any day. So why not maximize my time in the bath with some epsom salt to help pull tension out of my muscles? Just kick back and enjoy the bath! Remember to drink plenty of water if you take a hot bath. Hydration is an important part to recovery during training.

Click here to see it on amazon.

NUTRITION

There is a lot of information out there saying drink this, eat that and promising some incredible results for sports performance and weight loss. In fact there is so much information that I think we have actually lost sight of food. We have lost sight of the joy of cooking. The joy of sharing a table with family and friends. The joy of food.

Yes, it is true. Food is fuel. We literally need it in order to keep our body running.

And yes, there is an entire science built around nutrition for peak athletic performance, nutrition that can treat the sick, and the nutrition we need to survive just to name a few. However, food is so many other things. It is social … creative … delicious.

On a macro level your body needs carbohydrates, proteins and lipids (fats).  And when you workout you deplete your carbohydrate stores. Which are in high demand to continue functioning the rest of the day. Your muscles also breakdown under the stress of exercise and protein repairs and builds them. So after a workout you should be consuming both carbohydrates and protein to help your body recover.

That’s it. 

I truly encourage you to keep it simple. Find some balance. And most of all have fun with food. 

OTHER VARIABLES

This by no means is an exhaustive list. Rather these are areas of recovery that I am educated enough to speak on and that I think are actionable items. Other variables to consider in your workout recovery could be things like sleep, stress, hydration and total training volume.

Nutrition is also a large component of recovery that I touched on, but it is a science of its own and I am no expert. If you have put your best foot further in all the other variables and can’t seem to nail down recovery or maybe even progress in the gym I would highly recommend speaking with a registered dietician.

MANAGING LOW BACK PAIN

One of the most common complaints I hear from my clients is low back pain or discomfort. And do you know what? The majority of them just need a stretching and recovery program to offset their lifestyle.

I have seen the most relief from incorporating a recovery program that focuses on the muscles above and below the hip. There are a decent number of muscles that are in or around your hips – 4 quad muscles, 3 hamstrings, 4 glute muscles, adductors, abductors, not to mention the muscles of the low back like your QL, lats and erector spinae and more.

Our body is one big chain reaction, inside systems and between systems. Since we are talking about the muscular system, let’s look at physical habits. When we do one habit chronically our body will have a chronic response and overtime this can cause problems, think regularly sitting for extend periods of time.

When we sit our hips and, therefore, the anterior muscles are put into flexion. That means that there is a reaction in the body where the opposite happens. In this case is it extension (the opposite of flexion) of the posterior (the opposite of anterior) muscles of the hip. When we stay in that position for regular and long intervals the muscular starts to adapt.

The muscles in flexion start to shorten. The muscles in extension start to lengthen. So you get tight in the front and loose in the back. This change in tension impacts the position of the pelvis. Which in turn creates another chain reaction. And often times you end up with low back pain.

If you are experiencing low back pain I suggest you take stock of your daily habits and see what can be adjusted to avoid chronic habits that may be negatively impacting you. In addition, I would encourage you to add activities like foam rolling, joint mobility and stretching to your week.

Sculpt Your Goals: Dumbbell Only Workout Program

Sculpt Your Goals: Dumbbell Only Workout Program

Are you ready to start a new workout program that focuses on building strength in a simple and effective manner? Then you are in the right place! My Dumbbell Only Workout Program is your answer to achieving your fitness goals. Let's explore why my program is the...

read more
3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself... Are you committed to the long term? Does passion and knowledge fuel your desire to work with clients everyday? Are you looking for more career advancement...

read more
fitness articles
lifestyle articles
nutrition articles
golf articles

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We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.