3 Reasons a Personal Trainer Thrives as Fitness Entrepreneur

3 Reasons a Personal Trainer Thrives as Fitness Entrepreneur

As the heartbeat of the fitness world, personal trainers hold a unique power – the power to transform lives, ignite passion, and inspire lasting change. Now, imagine channeling that incredible force into something even more extraordinary – your own fitness business.

Entrepreneurship is an empowering mission, full of challenges and celebrations, and most importantly… opportunity. The opportunity to unlock your potential, control your career path and, in our experience as personal trainers, make more money. Let’s explore the compelling reasons why owning your own fitness business might be the next exhilarating step in your journey.

3 REASONS WHY A PERSONAL TRAINER THRIVES AS A FITNESS ENTREPRENEUR

“Be your own boss” is perhaps the the most common answer I hear when I ask someone what it means to be an entrepreneur. The idea of taking control of your destiny, being the captain of your ship, and savoring the sweet taste of entrepreneurial success. It is a wonderful vision, but incomplete.

Just because you want to be your own boss, doesn’t mean you should or that you will succeed. Now, hopefully, you are reading this because you are a personal trainer and maybe, just maybe, you are considering staring your own business. I say that because I believe the personal trainers have three qualities that are indicators for why a person trainer thrives as an entrepreneur.

  1. Passion
  2. Growth Focused
  3. Discipline and Control

PASSION-DRIVEN PROFESSION

A good personal trainer is passionate about fitness, about the science, about helping solve people’s problems. As a fitness entrepreneur you get to take that passion and live it everyday AND implement it the way you know it should be done. No more dreading the workday, living for the weekend or dreaming of the career you could have had.

As personal trainers we have an ability to positively impact lives by helping clients achieve their health and fitness goals. Running your own training business allows you to use your training philosophies and methods to make a lasting impact on individuals seeking your expertise. As you refine your methods and build your brand your business and reputation grows and attracts more clients and supports. Creating stability for your business and your future.  

The satisfaction of seeing your clients transform both physically and mentally, knowing you played a pivotal role in their journey to a healthier lifestyle, is very fulfilling. Entrepreneurship is using that passion to help and transform your clients on yourself. Allowing you to earn more money as we discuss next!

FINANCIAL GROWTH AND POTENTIAL

We have seen it first hand, running your own personal training business will make you more money. You can break free from income constraints and unlock your financial future with a business model that cuts out the middleman, leaving more cash in your pocket and control in your hands.

With you as the ship captain you can pivot your business to meed the market demand and your personal interests and passions. Increase yours sales by offering various services like one-on-one training, small group sessions, and specialized programs that speak to your ideal client. Quickly adapt your services to align with the ever-evolving needs of your clientele and your business. Giving yourself stability and control over your success.

A business is a lot like a career, you may start in one place and end in another. Most people start their careers at the bottom and grow upwards in a company or in several companies. A business grows and changes in time in tune with its goals and resources. As an entrepreneur you get to control your business (or career) making the only limit, yourself.

CAREER CONTROL AND DISCIPLINE

There are the small things that make being an entrepreneur fun – the freedom to set your own schedule, craft your brand identity, deciding on the customer experience, allowing your creativity space to grow by testing innovative ideas and approaches. There is also one of the most valued parts, being able to institute change that best serves you and your clients immediately… because you are the boss.That control, combined with an attitude of continues learning, and discipline, are essential for success.

The entrepreneurial mindset is so close to a personal trainer, just listen. As a personal trainer you identify goals, create a program for a client, implement said program, adjust program as needed, achieve results. As a entrepreneur you do the same thing. Identify the goals of your business, create a strategy to achieve those goals and seek necessary resources, implement said strategy, adjust strategy as needed, achieve results.

All you are doing is taking a system you already know, the discipline you clearly have and apply it in a new arena to earn more money and control the growth of your career. I don’t like to bet, but this is a bet on yourself and that is one, as an entrepreneur I am generally speaking confident in.

DOES THIS RESONATE WITH YOU?

Personal trainer entrepreneur is an exciting alternative to a traditional gym based job.  If you are looking for your next career move as a personal trainer and any of these 10 reasons resonate with you, it is time to dive deeper and decide if you are willing to bet on yourself. Because after all entrepreneurship is nothing if not a bet on your ability to see an idea through to the end. 

If you live in the Milwaukee area, we’re here to support your entrepreneurial goals.

THE PURE FITNESS OPPORTUNITY

The opportunity at Pure Fitness is extended to all personal trainers – whether you’re starting out, a seasoned pro, or balancing training part-time, to explore a cost-effective path to owning your own business. Take the reins of your career growth and earnings by renting a fully equipped training station with top of the line equipment.

At Pure Fitness, we empower passionate personal trainers with a focus on the long-term. Renting space with us means minimizing overhead expenses, allowing you to construct the career you desire while mitigating the financial risks associated with business ownership.

As a Pure Fitness renter, you’re in the driver’s seat of your business. Set your own price points, create your schedule, and forget about the tedious tasks like cleaning and towel folding. Instead, concentrate on perfecting your craft, advancing your career, and building a thriving business.

We go beyond offering a space – we’re a valuable resource for our renters. Benefit from our industry knowledge, education, and personal success insights. Take, for instance, our recent blog post on measuring success as a personal trainer.

When you lease space at Pure Fitness, your monthly payment covers all overhead expenses – no surprises. Rent, internet, cleaning, garbage removal, landscaping/snow removal, music, utilities, and more are all included. Gain access to your dedicated, fully equipped training space and a communal area with cardio and additional strength training equipment.

Ready to seize this opportunity? Use the contact form below to learn more and take the next step toward owning your personal training business with Pure Fitness.

 

GET MORE INFORMATION

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Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it's time to start setting goals and looking for resources to help us succeed. Whether you're a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is...

read more
The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular...

read more

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BLOG

MONTHLY EMAIL

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10950 N. Buntrock Ave, Mequon, WI 53092

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it’s time to start setting goals and looking for resources to help us succeed. Whether you’re a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is your compass to a year of sweat, strength, and self-care.

From cutting-edge gadgets to stylish activewear and nutrition essentials, we’ve curated a collection that will inspire and elevate every workout. Join us on this journey as we unveil the must-have items that will make 2024 your fittest year yet. Get ready to transform workouts into celebrations and embrace a lifestyle that propels success. Let’s dive into these Fit Finds that will shape your fitness journey and redefine the way you approach well-being.

It’s time to make every workout count and give the gift of health and happiness!

15 FITNESS GIFT IDEAS FOR 2023

This fitness gift guide was selected based on 2024 fitness trends and personal experience. Below are some details on each product and a link to where you can buy them. Please note these are commissionable links, so if you select to purchase through them we may earn a commission at no cost to you.

  1. SUSTAINABLE COMFY CLOTHING
    • This clothing line is made from organic cotton and keeps everything local. Made in LA and SOURCED in LA. Pretty cool.
    • Found On: MATE the Label
  2. SUSTAINABLE WORKOUT GEAR
    • While the above option is great for anyone looking for some casual, comfortable clothing, Girlfriend Collective is a sustainable brand with a passion for quality fitness gear. They have rave reviews and a rapidly growing following.
    • Found On: Girlfriend Collective
  3. NEW TECH – SMART JUMP ROPE
    • New fitness tech is coming out, what feels like, every day. This one caught my eye – not only jumping rope great for your health, but there is an app that tracks your workouts and gives you performance data.
    • Found On: Amazon
  4. THE BEAST BLENDER
    • From a function point this blender checks the boxes – the blade speed automatically adjusts as the blender operates and there is a grab and go lid to put on the top and walk out the door. And let’s not forget to mention just how pretty this blender is 😍 so if it has to sit on your counter… oh well.
    • You can check out my family’s favorite green smoothie recipe to share along with the blender.
    • Found On: Amazon
  5. AESTHETIC AND FUNCTIONAL SHOES
    • Perfect for your fashion forward fitness friend becase this shoe is where innovation meets style. These sneakers redefine comfort with their cloud-like cushioning, providing an otherworldly walking experience. A must-have for those who crave both form and function in their everyday footwear.
    • Found On: Revolve
  6. TOP RATED WATER BOTTLE
    • Stay hydrated in style with the Hydro Flask water bottle – the ultimate companion for your daily adventures. Its double-wall vacuum insulation keeps your beverages icy cold or piping hot for hours, while the durable stainless steel construction ensures a leak-proof and condensation-free experience, making it the ideal choice for an on-the-go lifestyle.
    • Found On: Amazon
  7. PLANT BASED PROTEIN
    • Plant based protein continues to grab attention in the fitness and wellness world and for good reason. Sourced from the finest organic ingredients, this protein powder is a testament to mindful wellness. Packed with essential amino acids and free from artificial additives, it’s a clean, sustainable choice that not only supports muscle recovery and growth but also aligns with your commitment to a healthier, conscious lifestyle.
    • Found On: Amazon
  8. MOCKTAIL RECIPE BOOK
    • With rising awareness for the impact of alcohol on performance, sleep, longevity and more Mocktails are making a powerful entrance into our social gatherings. A mocktail recipe book would make a fantastic gift to help encourage and support your friends fitness journey this holiday season.
    • Found On: Amazon
  9. SHAKTI MAT
    • A revolutionary wellness tool designed to awaken your senses and soothe your body. Comprising thousands of pressure points, this acupressure mat provides a therapeutic experience, promoting increased circulation and stress relief. Whether you’re seeking relief from muscle tension, improved sleep, or simply a moment of tranquility, the Shakti Mat offers a holistic approach to well-being. On my list!
    • Found On: Amazon
  10. INFRARED SAUNA BLANKET
    • Crafted with cutting-edge infrared technology, this blanket envelopes you in a cocoon of soothing warmth, promoting relaxation, detoxification, and a deep sense of rejuvenation. Its sleek design and user-friendly controls make it easy to incorporate into your wellness routine, offering the benefits of a traditional sauna in a portable and accessible form. On my list!
    • Found On: Amazon
  11. HYDROROW
    • Designed to mimic the fluid motion of rowing on water, this cutting-edge equipment offers a full-body workout that engages muscles from head to toe. With adjustable resistance levels and a sleek, space-saving design, the HydroRow is more than just a rowing machine; it’s a gateway to a dynamic, low-impact exercise experience that promotes strength, endurance, and cardiovascular health.
    • Found On: Amazon
  12. THERAGUN PRO
    • Engineered with precision and power, this state-of-the-art device redefines recovery, offering a deep tissue massage experience like no other. With customizable speed settings and an ergonomic design, the Theragun Pro targets muscle tension and enhances circulation, promoting faster recovery and heightened performance.
    • Found On: Amazon
  13. KETTLEBELLS
    • Kettlebells, with their unique shape and design, provide a total-body training experience that engages multiple muscle groups simultaneously, promoting strength, endurance, and flexibility. The adaptability of kettlebell exercises also allows for efficient full-body workouts in a shorter amount of time, making them perfect for busy schedules.
    • Found On: Amazon
  14. RESISTANCE BANDS
    • Unlock the potential of low-impact fitness with the versatility of resistance bands. Designed to provide gentle yet effective resistance, these bands offer a joint-friendly alternative to high-impact exercises, making them ideal for those seeking a safer and more accessible workout option.
    • Found On: Amazon
  15. COOLING MATTRESS TOPPER
    • A groundbreaking innovation in temperature regulation for the ultimate night’s rest. The Cube, a state-of-the-art sleep system, allows you to customize your sleep environment by providing precise control over the temperature of your bed. On my list!
    • Found On: Amazon

There you have it! We hope you’ve found inspiration and excitement for the year ahead. And that out fitness gift guide gave you inspiration and answers for the fitness people in your life.

Remember, the journey to a healthier, more active lifestyle is not just a resolution; it’s a commitment to self-improvement and well-being. And you as a friend, supporter will only help to strengthen that commitment.

These gifts are more than just items; they’re tools to empower your fitness journey and those of your loved ones. Whether you’re embracing a new workout routine, seeking mindfulness through wellness practices, or upgrading your fitness gear, each choice contributes to a healthier, happier you.

Here’s to a year filled with big goals, high energy, higher focus and achievement! Thanks for letting us support you!

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it's time to start setting goals and looking for resources to help us succeed. Whether you're a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is...

read more
The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular...

read more

RESOURCES

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MONTHLY EMAIL

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10950 N. Buntrock Ave, Mequon, WI 53092

3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself…

  1. Are you committed to the long term?
  2. Does passion and knowledge fuel your desire to work with clients everyday?
  3. Are you looking for more career advancement opportunities?

If you answer yes to those three questions then owning your own personal training business could be the right fit for you and here is why.

Committed To The Long Term

I could tell you something cliché like “nothing easy is worth doing” or “Rome wasn’t built in a day”, but I quite honestly despise those sayings.  What you need to know is any career, and I mean any, where your success rides on your reputation and referrals is always going to require a long-term perspective.

As a personal trainer you need to be thinking 5, 10 and 20 year goals for yourself. No one else is going to make set goals or plan your future. Instead our industry is built on the backs of passionate people who burnout because of low pay, long hours and limited growth potential.

So if you want to make your career as a personal trainer stick you need to think long term goals. And if you think hard enough you will realize that in many cases owning your own personal training business is one of the key steps to take to secure your long-term success and future.

Fueled By Passion and Knowledge

I don’t care what industry or career you want to talk about, success is closely related passion and knowledge. And long-term success is always tied to passion and knowledge.

If you can truly say that you enjoy and WANT to get out of bed everyday to work with clients then you likely have sticking power in our industry. But to be a business owner you have to have one more thing.

You have to have want autonomy and responsibility of the good and the bad. And you have to want to learn because it might be simple to open an LLC, but managing finances and setting yourself up for financial independence requires the same focus and intention you put into your craft as a personal trainer.

Career Advancement Opportunities

Just about every career opportunity I have seen in our industry hits a plateau for one reason or another. Being a business owner gives you control of your career and the ability to break through plateaus, because they will still come.

This isn’t a Madonna moment where you can spend your entire career reinventing yourself. You can continually create the type of work-life balance you want by varying products/services you offer while still maintaining your reputation and relationships.

THE PURE FITNESS OPPORTUNITY

Pure Fitness is here to offer a new opportunity. We are encouraging personal trainers new, old and part-time to look at a cost-effective way of owning their own business. To take control of the career growth and earning potential.

We offer passionate personal trainers, focused on the long-term, the ability to rent a fully equipped space. Effectively minimize overhead expenses and build the career they want. And alleviate much of the financial risk and stressors associated to business ownership.

Tyler Reed, of Personal Trainer Pioneer, lays out some of the steps and financial implications of starting your own business. But at Pure Fitness we have done most of these steps for you.

Personal trainers renting at Pure Fitness have full control over their businesses. They set their price points, pick their schedules and more. There are no annoying responsibilities like cleaning and towel folding. Instead, personal trainers can focus on their craft, their career and their business.

Plus, we remain a resource for our renters. Sharing knowledge based on our education, time in the industry and personal success. A good example is this blog post on gauging success as a personal trainer.

MORE DETAILS

A monthly lease payment at Pure Fitness covers all overhead expenses, we guarantee there will be no surprises. Rent, internet, cleaning, garbage, landscaping/snow removal, music, utilities and more are all covered in the monthly payment. It also gives you access to your own dedicated, fully equipped training space and a common area with cardio equipment and additional strength training equipment. 

If this opportunity is of interest to you please use the contact form below to learn more.

 

GET MORE INFORMATION

11 + 4 =

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it's time to start setting goals and looking for resources to help us succeed. Whether you're a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is...

read more
The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular...

read more

RESOURCES

BLOG

MONTHLY EMAIL

DIGITAL PRODUCTS

10950 N. Buntrock Ave, Mequon, WI 53092

Creating Brand Loyalty as Trainer

Creating Brand Loyalty as Trainer

Standing out in the market is important. And offering a competitive service and price are effective at capturing customer’s attention. But taking that attention and turning it into repeat clients with brand loyalty is critical to your long-term success. So let’s discuss key steps you can take for creating brand loyalty as a personal trainer.

  1. Establish your brand // Build brand awareness.
  2. Deliver your brand // Grow your brand.
  3. Earn referrals // Create brand loyalty.

HOW TO ESTABLISH YOUR PERSONAL TRAINING BRAND

You can think of a brand as an identity. It is more than what is on the outside – it is the experience. What is the culture, the vibe, the feeling you get from walking into the building, seeing your trainer and working out.

Creating a brand is done with intention. Research the market – who is your target market and who are your competitors? Where can you speak to your target market? How are you different than your competitors?

Then, answer the question, why should your ideal client pick you?

And you have found your message.

Get your message out into the community and start building brand awareness. Let your clients experience your message and grow your brand.

RESOURCES TO SHARE YOUR BRAND

  • Website / Online Listings
  • Social Media
  • Community Organizations / Publications
  • Email Campaigns
  • Events / Open House

If you are already an established personal trainer looking to change your current career trajectory. You might want to consider some new ways to improve your career satisfaction.

HOW TO CONSISTENTLY DELIVER A BRAND EXPERIENCE

Have a system. Keep yourself accountable. Do the little things.

Working in a system to onboard new clients, evaluate client progress, maintain records, and communicate with clients will make you more successful. Keep yourself organized so you spend less time managing and more time delivering. And set firm boundaries that define your clients experience and use the system to ensure they are held.

Remember personal training is a relationship based job, cultivate strong relationships as an extension of your brand.

STANDARDS YOU CAN SET

  • New client inquiries are answered within 48 hours. Making an impression before you even have made them a client.
  • Have branded paperwork and a process for before, during and after a clients first session.
  • Follow-up with your clients, answer texts/e-mails, and research additional information.

WHY EARNING REFERRALS IS AN INDICATOR OF BRAND LOYALTY

Only a client with brand loyalty will be referring you new business. Having your clients act as brand ambassadors, getting your name on the minds of people in the community, sending you referrals is an effective way to gauge your success as a personal trainer. 

Asking for referrals can be awkward, which is why I believe in sharing with your clients what you need. By simply telling them you are looking for 1-2 new clients, or have a specific time slot that opened up can trigger a referral.

SELF-EMPLOYED VS EMPLOYED

In our industry, clients are generally loyal to a trainer and not a gym. So whether you work for yourself or someone else, your brand loyalty is important.

But both of those career paths have obstacles. Pure Fitness is offering a new opportunity to personal trainers. A cost-effective way of owning their own business. To truly take control of the career growth and earning potential through a studio rental. And minimize overhead expenses, alleviate a lot of financial risk and stress associated to ownership and allows full control over their business.

If you are in the Milwaukee area use the contact form below to get more information.

MORE DETAILS

A monthly lease payment at Pure Fitness covers all overhead expenses, we guarantee there will be no surprises. Rent, internet, cleaning, garbage, landscaping/snow removal, music, utilities and more are all covered in the monthly payment. It also gives you access to your own dedicated, fully equipped training space and a common area with cardio equipment and additional strength training equipment. 

GET MORE INFORMATION

10 + 4 =

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it's time to start setting goals and looking for resources to help us succeed. Whether you're a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is...

read more
The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular...

read more

RESOURCES

BLOG

MONTHLY EMAIL

DIGITAL PRODUCTS

10950 N. Buntrock Ave, Mequon, WI 53092

30 Minute Workout Program

30 Minute Workout Program

I have a great workout program for you. You can scroll down if you aren’t interested in why I made this program. But it you are let’s have a quick chat.

Why is it easier to skip a workout than to actually do the workout?

In my opinion it has a lot to do with how you frame the workout. More specifically, what your expectations and perceptions are.

EXPECTATIONS AND PERCEPTIONS FOR YOUR WORKOUT

  1. Stop watching other people and comparing yourself. Instead of getting caught up listening to what everyone else is telling you to do, listen to yourself. Have a conversation with yourself about what you want (expectations) and how you can get there (perception).
  2. Keep it simple. I found that what worked for me and my clients was simple. Literally, simple workouts without all the pizzaz that has become popular. No hype. No one-upping. Just consistently showing up and putting in the work.
  3. Keep your focus on the long-term and work with consistency. Make a realistic plan. Focus on small steps towards the big goal and be realistic about your time frame.

THE EASY WORKOUT PROGRAM

The solution I created were three easy and simple workouts that I knew my clients could do. Truly, an answer for those seeking guidance on their own. I also wanted them to be scalable, meaning a variety of fitness experiences and levels could use it.

They can be used at home or at the gym. And are each 30 minutes long.

I have is almost 15 yeas of industry experience as a trainer and gym owner. And a passion to share what I have learned with you. Take a look below.

 

 

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Fit Finds: The Ultimate 2023 Fitness Gift Guide

Welcome to the world of fitness and wellness gifting! As we gear up for 2023, it's time to start setting goals and looking for resources to help us succeed. Whether you're a fitness fanatic or seeking the perfect gift for one, our Ultimate 2023 Fitness Gift Guide is...

read more
The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular...

read more

RESOURCES

BLOG

MONTHLY EMAIL

DIGITAL PRODUCTS

10950 N. Buntrock Ave, Mequon, WI 53092