5 Hacks to Grow Your Fitness Business

5 Hacks to Grow Your Fitness Business

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For personal trainers, time is often the most valuable yet limited resource. Balancing client sessions, marketing tasks, and business growth can feel overwhelming, leaving little room to focus on growing your reputation and scaling your business. The good news? With the right strategies, you can save time while growing your fitness business and reclaim hours in your day. I am sharing 5 hacks to grow your fitness business and how I use them!

5 Hacks to Grow Your Fitness Business

  1. Automate Administrative Tasks
  2. Batch Your Content Creation
  3. Outsource Non-Essential Tasks
  4. Streamline Client Programs with Templates
  5. Focus on High Impact Growth Strategies

 

These will help you streamline your operations, expand your reach, and focus on what truly matters—your clients and business growth. Continue reading below for more tips on how to incorporate these hacks into your work days.

1. Automate Administrative Tasks

Managing schedules, invoices, and client communications can eat up hours of your day. Automating these repetitive tasks is a game-changer for saving time.

  • Use scheduling software: Platforms like Acuity or Calendly allow clients to book appointments directly, reducing back-and-forth emails.
  • Set up recurring payments: Automate invoicing and payments using tools like QuickBooks or Stripe.
  • Leverage email templates: Pre-write responses for common client inquiries, such as pricing or service details.

Pro Tip: Invest in a comprehensive client management system like Trainerize to centralize everything from client progress tracking to communication.

2. Batch Your Content Creation

As a fitness professional, maintaining an active online presence is crucial for building your reputation, but creating content daily can drain your time. Instead, batch your content creation. This approach ensures consistent online activity while freeing up your daily schedule.

  • Dedicate one day a month to brainstorming, filming, and editing social media posts, blogs, and email campaigns.
    • Personally I prefer working in 2 week sprints 🙂
  • Schedule posts in advance using tools like Buffer or Hootsuite.
  • Repurpose content across platforms—for instance, turn a blog post into an Instagram carousel or a newsletter.
    • I love to use Canva for blogs, newsletters and Pinterest.

3. Outsource Non-Essential Tasks

You don’t have to do everything yourself. Outsourcing tasks that aren’t your core strengths allows you to focus on what you do best—training clients and growing your business.

  • Hire a virtual assistant: Delegate tasks like client scheduling, social media posting, or responding to inquiries.
  • Work with freelancers: Partner with a graphic designer or content writer for branding and marketing needs.
    • Fiverr is a solid freelance network you can use!
  • Use professional services: Outsource bookkeeping, website maintenance, or even laundry services to save hours every week.
    • We outsource cleaning of our gym and equipment to alleviate the workload.

Action Step: Start small by outsourcing one task and evaluate how much time and energy you save.

4. Streamline Client Programs with Templates

Creating personalized programs for every client is rewarding but time-intensive. Save time while still delivering value by building a library of customizable templates.

  • Develop workout plans for common goals, such as weight loss, muscle gain, or endurance.
  • Create email check-ins and progress tracking templates to keep clients on track.
  • Use apps like Canva to design visually appealing templates for newsletters or social media content.
    • I have found success in using Canva (mentioned above) to create my workout plans and selling them on Etsy. I can utilize one design framework and repurpose it for the content and intention.

5. Focus on High-Impact Growth Strategies

Not all business growth activities are created equal. Focus your limited time on strategies that offer the highest return on investment.

  • Prioritize referrals: Encourage happy clients to spread the word by offering incentives like a free session for every referral.
  • Build an email list: Stay top-of-mind with clients and prospects through regular newsletters featuring tips, offers, and updates.
  • Network strategically: Partner with complementary professionals like nutritionists or gym owners to expand your reach.

By focusing on high-impact strategies, you can maximize results without overloading your schedule.

Bonus Tip: Set Boundaries and Stick to Them

Growing your fitness business doesn’t mean you need to be available 24/7. Set clear boundaries with clients and carve out non-negotiable time for business development tasks. Use time-blocking to dedicate specific hours to admin, marketing, and self-care.

The Bottom Line

You don’t have to choose between saving time and growing your fitness business. By leveraging these 5 hacks to grow your fitness business—automation, batching, outsourcing, templating, and focusing on high-impact activities—you can balance your schedule, build your reputation as an expert trainer, and grow your business sustainably. 

Remember just like you would tell your clients, consistency is key and you must hold yourself accountable. Start by implementing one hack today and watch the difference it makes in your productivity and peace of mind.

 

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How Personal Trainers Can Attract Clients Consistently  

How Personal Trainers Can Attract Clients Consistently  

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Building a thriving personal training business is no small feat, and for many trainers, the fear of not attracting enough clients is all too real. Consistently bringing in new clients while keeping current ones loyal is the key to growing your fitness business and ensuring long-term success. In this post, we’ll dive into practical strategies for attracting personal training clients, boosting client retention, and creating a strong, loyal client base that fuels your business growth. Even better, I have listed free, low cost and investment options for each strategy! 

Top 5 Ways to Fuel Business Growth

  1. Understand your ideal client
  2. Build a strong online presence
  3. Offer free value to attract leads
  4. Focus on Client Retention
  5. Collaborate and Network Locally

Understand Your Ideal Client

Before you can consistently attract clients, you need to know who you’re trying to reach. Take some time to define your ideal client:  

  • What are their fitness goals?  
  • What challenges are they facing?  
  • What motivates them?  

Knowing these details will help you craft messages and services that resonate. For example, if you specialize in helping busy professionals, your marketing should highlight efficient, results-driven workouts.  

  • Free: Use tools like Instagram polls, client surveys, and analytics to gather insights into your target audience. 
  • Low Cost: use an app or work with a professional to understand the engagement and effectiveness of your current marketing.
  • Investment: work with a marketing company to understand consumer habits and how you can tailor your marketing to reach your ideal client.

Build a Strong Online Presence

In today’s digital age, your online presence is often your first impression. Establishing a digital presence on various platforms, but most importantly the platform that your clients are already using! If your ideal client is senior citizens and your are building your audience on TikTok, you may not find enough of them. Having your own website has become incredibly accessible over the recent years and I strongly encourage you to consider having one.

  • Free: Establish a digital presence through social media and use your social media strategically by sharing valuable content like workout tips, client transformations and behind-the-scenes glimpses of your training process. Remember, you will need to find a point of differentiation and stand out!
  • Low Cost: Create a professional website: Include client testimonials, success stories, and an easy way for people to contact you or book a consultation.   
  • Investment: Work with a digital media firm or company to optimize your website and blog content for SEO. Keywords like “attracting personal training clients” and “grow fitness business” can help you rank higher on Google, bringing in organic traffic.  

Leverage Client Testimonials and Social Proof

Happy clients are your best marketing tool. Share their success stories and testimonials on your website, social media, and other platforms. Social proof reassures potential clients that you can deliver results and grows your community.  

Tip: Ask clients for Google reviews or feature before-and-after photos (with permission) to showcase the value of your training.  

Offer Free Value to Attract Leads  

To build trust and attract new clients, offer free resources that showcase your expertise. This strategy not only attracts potential clients but also demonstrates the value you provide before they commit. 

  • Free: A downloadable workout plan targeted to your audience’s needs. I like to use canva to create my downloadable products.
  • Low Cost: A complimentary fitness consultation.  
  • Investment: workshop or webinar target to your audience’s needs.

Remember that what you are offering for free should demonstrate your skills and abilities and have a call to action for the client to go to the next step. Often a giveaway is a path to collecting contact information so you can build the relationship over time and convert them into a client.

Utilize Email Marketing

Don’t underestimate the power of email to nurture leads and maintain relationships with clients. Regular newsletters featuring fitness tips, success stories, and promotions can keep your audience engaged and remind them of your services. 

Tip: Offer an email signup incentive, like a free eBook or discount, to grow your list.  

Focus on Client Retention

Attracting clients is just one piece of the puzzle—keeping them is just as important, especially considering that personal training is a referral business. Happy, loyal clients are more likely to refer you to others, reducing your effort needed to attract new clients!

  • Free: Take the time to understand your clients’ goals, celebrate their achievements, and adjust plans as needed.  
  • Low Cost: Use progress updates to keep clients engaged and motivated.  
  • Investment: Offer perks like small group training, access to an exclusive Facebook group, or educational resources.  

Collaborate and Network Locally

Partnering with local businesses and professionals can boost your visibility. Networking also positions you as an authority and expands your reach within your community, so really a win-win.

  • Free: Look up local health and wellness professionals (nutritionist, other trainers, gyms, doctors) and build your network focusing on professionals who work with your audience.
  • Low Cost: Join your local Chamber of Commerce to meet other local professionals and business owners, or find a networking group.
  • Investment: Host a community fitness event and establish/grow your reputation and brand in the community.

 
Tip: You can also work digitally with professionals to grow your audience outside of the local network. Keep in mind this is very powerful if you sell products or services digitally. 

Stay Consistent and Adaptable

Attracting personal training clients consistently and retaining them is about creating a balance between delivering exceptional service and strategically marketing your business. Show up consistently online and offline, deliver valuable content and results and keep your focus on your target audience’s needs. Consistency breeds trust. Trust leads to clients and a stable business.

Take the first step today—implement one or two strategies from this list, and watch as your client base grows stronger and more loyal over time. 

– Chellie

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How Personal Trainers Can Achieve Financial Independence

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read more

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3 Reasons a Personal Trainer Thrives as Fitness Entrepreneur

3 Reasons a Personal Trainer Thrives as Fitness Entrepreneur

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As the heartbeat of the fitness world, personal trainers hold a unique power – the power to transform lives, ignite passion, and inspire lasting change. Now, imagine channeling that incredible force into something even more extraordinary – your own fitness business.

Entrepreneurship is an empowering mission, full of challenges and celebrations, and most importantly… opportunity. The opportunity to unlock your potential, control your career path and, in our experience as personal trainers, make more money. Let’s explore the compelling reasons why owning your own fitness business might be the next exhilarating step in your journey.

3 REASONS WHY A PERSONAL TRAINER THRIVES AS A FITNESS ENTREPRENEUR

“Be your own boss” is perhaps the the most common answer I hear when I ask someone what it means to be an entrepreneur. The idea of taking control of your destiny, being the captain of your ship, and savoring the sweet taste of entrepreneurial success. It is a wonderful vision, but incomplete.

Just because you want to be your own boss, doesn’t mean you should or that you will succeed. Now, hopefully, you are reading this because you are a personal trainer and maybe, just maybe, you are considering staring your own business. I say that because I believe the personal trainers have three qualities that are indicators for why a person trainer thrives as an entrepreneur.

  1. Passion
  2. Growth Focused
  3. Discipline and Control

PASSION-DRIVEN PROFESSION

A good personal trainer is passionate about fitness, about the science, about helping solve people’s problems. As a fitness entrepreneur you get to take that passion and live it everyday AND implement it the way you know it should be done. No more dreading the workday, living for the weekend or dreaming of the career you could have had.

As personal trainers we have an ability to positively impact lives by helping clients achieve their health and fitness goals. Running your own training business allows you to use your training philosophies and methods to make a lasting impact on individuals seeking your expertise. As you refine your methods and build your brand your business and reputation grows and attracts more clients and supports. Creating stability for your business and your future.  

The satisfaction of seeing your clients transform both physically and mentally, knowing you played a pivotal role in their journey to a healthier lifestyle, is very fulfilling. Entrepreneurship is using that passion to help and transform your clients on yourself. Allowing you to earn more money as we discuss next!

FINANCIAL GROWTH AND POTENTIAL

We have seen it first hand, running your own personal training business will make you more money. You can break free from income constraints and unlock your financial future with a business model that cuts out the middleman, leaving more cash in your pocket and control in your hands.

With you as the ship captain you can pivot your business to meed the market demand and your personal interests and passions. Increase yours sales by offering various services like one-on-one training, small group sessions, and specialized programs that speak to your ideal client. Quickly adapt your services to align with the ever-evolving needs of your clientele and your business. Giving yourself stability and control over your success.

A business is a lot like a career, you may start in one place and end in another. Most people start their careers at the bottom and grow upwards in a company or in several companies. A business grows and changes in time in tune with its goals and resources. As an entrepreneur you get to control your business (or career) making the only limit, yourself.

CAREER CONTROL AND DISCIPLINE

There are the small things that make being an entrepreneur fun – the freedom to set your own schedule, craft your brand identity, deciding on the customer experience, allowing your creativity space to grow by testing innovative ideas and approaches. There is also one of the most valued parts, being able to institute change that best serves you and your clients immediately… because you are the boss.That control, combined with an attitude of continues learning, and discipline, are essential for success.

The entrepreneurial mindset is so close to a personal trainer, just listen. As a personal trainer you identify goals, create a program for a client, implement said program, adjust program as needed, achieve results. As a entrepreneur you do the same thing. Identify the goals of your business, create a strategy to achieve those goals and seek necessary resources, implement said strategy, adjust strategy as needed, achieve results.

All you are doing is taking a system you already know, the discipline you clearly have and apply it in a new arena to earn more money and control the growth of your career. I don’t like to bet, but this is a bet on yourself and that is one, as an entrepreneur I am generally speaking confident in.

DOES THIS RESONATE WITH YOU?

Personal trainer entrepreneur is an exciting alternative to a traditional gym based job.  If you are looking for your next career move as a personal trainer and any of these 10 reasons resonate with you, it is time to dive deeper and decide if you are willing to bet on yourself. Because after all entrepreneurship is nothing if not a bet on your ability to see an idea through to the end. 

If you live in the Milwaukee area, we’re here to support your entrepreneurial goals.

THE PURE FITNESS OPPORTUNITY

The opportunity at Pure Fitness is extended to all personal trainers – whether you’re starting out, a seasoned pro, or balancing training part-time, to explore a cost-effective path to owning your own business. Take the reins of your career growth and earnings by renting a fully equipped training station with top of the line equipment.

At Pure Fitness, we empower passionate personal trainers with a focus on the long-term. Renting space with us means minimizing overhead expenses, allowing you to construct the career you desire while mitigating the financial risks associated with business ownership.

As a Pure Fitness renter, you’re in the driver’s seat of your business. Set your own price points, create your schedule, and forget about the tedious tasks like cleaning and towel folding. Instead, concentrate on perfecting your craft, advancing your career, and building a thriving business.

We go beyond offering a space – we’re a valuable resource for our renters. Benefit from our industry knowledge, education, and personal success insights. Take, for instance, our recent blog post on measuring success as a personal trainer.

When you lease space at Pure Fitness, your monthly payment covers all overhead expenses – no surprises. Rent, internet, cleaning, garbage removal, landscaping/snow removal, music, utilities, and more are all included. Gain access to your dedicated, fully equipped training space and a communal area with cardio and additional strength training equipment.

Ready to seize this opportunity? Use the contact form below to learn more and take the next step toward owning your personal training business with Pure Fitness.

 

GET MORE INFORMATION

8 + 5 =

Grinder Salad Recipe

Grinder Salad Recipe

I think this recipe exploded the internet last summer and since then my girl friend and I have been tweaking and perfecting the recipe that we now consider the source of truth for all Grinder Salad to come.. Some of it might be the exact ingredients or maybe it is the...

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How Personal Trainers Can Achieve Financial Independence

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The Power of Social Proof In Personal Training

The Power of Social Proof In Personal Training

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In the world of personal training, where trust and credibility play pivotal roles, the concept of social proof functions as an authentic way to connect with your audience. Social proof, the influence created when individuals see others engaging in a particular behavior, has become a driving force in the fitness industry. Let’s discuss the significance of social proof in personal training and explore how you can use it to help your business.

4 REASONS TO USE SOCIAL PROOF IN PERSONAL TRAINING

A personal trainers success is tied to their ability to build strong relationships, built on respect and trust. Our abilities to cultivate connections with our community that motivate and inspire. We want to use social proof to extend that relationship to a large audience. And return help more people achieve their goals and see our own business grow.

THE CREDIBILITY BOOST

One of the primary benefits of leveraging social proof in personal training is the instant credibility it provides. Testimonials from satisfied clients, before-and-after photos, and success stories serve as tangible evidence that your training methods yield results. Potential clients are more likely to trust a personal trainer who can show a track record of success.

As the saying goes, “Seeing is believing,” and social proof becomes the visual testament to your expertise.

CREATING A CONNECTION

Beyond the numbers on the scale or the inches lost, social proof humanizes the training experience. Sharing personal stories creates an emotional connection between the trainer, the client, and the prospective client. When individuals can relate to the struggles, triumphs, and transformations of others, they are more inclined to envision themselves on a similar journey.

Social proof is a bridge that allows people to see themselves succeeding under your guidance.

DIVERSE PERSPECTIVES, UNIVERSAL INSPIRATION:

Social proof in personal training isn’t a one-size-fits-all concept. The more diverse the range of testimonials and success stories, the more relatable and inclusive your training program becomes. Highlighting clients of different ages, fitness levels, and backgrounds demonstrates the versatility of your approach. It sends a powerful message: fitness is for everyone, and your training can be personalized to meet individual needs.

Note, if you are going very nice specific with your client base then this point would pivot. It would be hyper focused on the type of client you specialize in. For example, Eric Cressey is entirely sports performance based, with a focus on baseball, and an even tighter focus on pitchers.

BUILDING A SUPPORTIVE COMMUNITY

In the age of social media, the impact of social proof is amplified. Sharing success stories on platforms like Instagram, Facebook, or your personal training website creates a sense of community. Clients become part of a collective journey toward health and wellness. Encouraging clients to share their progress not only fosters a supportive environment but also expands your reach to potential clients who may be inspired by the transformations they see.

Motivation and inspiration are tools we use to get clients to take the first step. We have succeeded when we have helped them create discipline.

TIPS FOR EFFECTIVE SOCIAL PROOF IN PERSONAL TRAINING:

  1. Encourage Client Testimonials: Actively seek feedback from your clients and ask if they would be willing to share their success stories.
  2. Before-and-After Visuals: Incorporate striking before-and-after photos with permission from your clients. These visual transformations are powerful tools for showcasing progress.
  3. Video Testimonials: In the era of video content, consider capturing client testimonials on video. The sincerity and emotion conveyed through video can be particularly compelling.
  4. Highlight Milestones: Share stories of clients overcoming specific challenges or achieving significant milestones. These stories add depth and resonance to your social proof.

One of my favorite tools for sharing testimonials is Canva. They have a free version that you can use to make graphics and videos to share on social media and in your e-mails.

Social proof is a testament to the impact personal training can have on individuals’ lives. Real stories and tangible results build stronger relationships that will motivate and inspire. Create social proof that is unique to your brand and show potential clients the roadmap to success they are searching for.

THE PURE FITNESS OPPORTUNITY

We are offering a new opportunity to personal trainers. A cost-effective way of owning their own business. To truly take control of the career growth and earning potential through a fully equipped studio rental. And minimize overhead expenses, alleviate a lot of financial risk and stress associated to ownership and allows full control over their business.

If you are in the Milwaukee area use the contact form below to get more information.

MORE DETAILS

A monthly lease payment at Pure Fitness covers all overhead expenses, we guarantee there will be no surprises. Rent, internet, cleaning, garbage, landscaping/snow removal, music, utilities and more are all covered in the monthly payment. It also gives you access to your own dedicated, fully equipped training space and a common area with cardio equipment and additional strength training equipment. 

 

 
 
 

GET MORE INFORMATION

6 + 12 =

Grinder Salad Recipe

Grinder Salad Recipe

I think this recipe exploded the internet last summer and since then my girl friend and I have been tweaking and perfecting the recipe that we now consider the source of truth for all Grinder Salad to come.. Some of it might be the exact ingredients or maybe it is the...

read more
How Personal Trainers Can Achieve Financial Independence

How Personal Trainers Can Achieve Financial Independence

Achieving financial independence as a personal trainer isn’t just about working harder—it’s about working smarter. A well-structured business model can be the difference between financial instability and consistent income growth. In this blog, we’ll explore how to...

read more

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3 Reasons to Own Your Own Training Business

3 Reasons to Own Your Own Training Business

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Owning your own training business can be an exciting and yet overwhelming thought. But ask yourself…

  1. Are you committed to the long term?
  2. Does passion and knowledge fuel your desire to work with clients everyday?
  3. Are you looking for more career advancement opportunities?

If you answer yes to those three questions then owning your own personal training business could be the right fit for you and here is why.

Committed To The Long Term

I could tell you something cliché like “nothing easy is worth doing” or “Rome wasn’t built in a day”, but I quite honestly despise those sayings.  What you need to know is any career, and I mean any, where your success rides on your reputation and referrals is always going to require a long-term perspective.

As a personal trainer you need to be thinking 5, 10 and 20 year goals for yourself. No one else is going to make set goals or plan your future. Instead our industry is built on the backs of passionate people who burnout because of low pay, long hours and limited growth potential.

So if you want to make your career as a personal trainer stick you need to think long term goals. And if you think hard enough you will realize that in many cases owning your own personal training business is one of the key steps to take to secure your long-term success and future.

Fueled By Passion and Knowledge

I don’t care what industry or career you want to talk about, success is closely related passion and knowledge. And long-term success is always tied to passion and knowledge.

If you can truly say that you enjoy and WANT to get out of bed everyday to work with clients then you likely have sticking power in our industry. But to be a business owner you have to have one more thing.

You have to have want autonomy and responsibility of the good and the bad. And you have to want to learn because it might be simple to open an LLC, but managing finances and setting yourself up for financial independence requires the same focus and intention you put into your craft as a personal trainer.

Career Advancement Opportunities

Just about every career opportunity I have seen in our industry hits a plateau for one reason or another. Being a business owner gives you control of your career and the ability to break through plateaus, because they will still come.

This isn’t a Madonna moment where you can spend your entire career reinventing yourself. You can continually create the type of work-life balance you want by varying products/services you offer while still maintaining your reputation and relationships.

THE PURE FITNESS OPPORTUNITY

Pure Fitness is here to offer a new opportunity. We are encouraging personal trainers new, old and part-time to look at a cost-effective way of owning their own business. To take control of the career growth and earning potential.

We offer passionate personal trainers, focused on the long-term, the ability to rent a fully equipped space. Effectively minimize overhead expenses and build the career they want. And alleviate much of the financial risk and stressors associated to business ownership.

Tyler Reed, of Personal Trainer Pioneer, lays out some of the steps and financial implications of starting your own business. But at Pure Fitness we have done most of these steps for you.

Personal trainers renting at Pure Fitness have full control over their businesses. They set their price points, pick their schedules and more. There are no annoying responsibilities like cleaning and towel folding. Instead, personal trainers can focus on their craft, their career and their business.

Plus, we remain a resource for our renters. Sharing knowledge based on our education, time in the industry and personal success. A good example is this blog post on gauging success as a personal trainer.

MORE DETAILS

A monthly lease payment at Pure Fitness covers all overhead expenses, we guarantee there will be no surprises. Rent, internet, cleaning, garbage, landscaping/snow removal, music, utilities and more are all covered in the monthly payment. It also gives you access to your own dedicated, fully equipped training space and a common area with cardio equipment and additional strength training equipment. 

If this opportunity is of interest to you please use the contact form below to learn more.

 

GET MORE INFORMATION

15 + 4 =

Grinder Salad Recipe

Grinder Salad Recipe

I think this recipe exploded the internet last summer and since then my girl friend and I have been tweaking and perfecting the recipe that we now consider the source of truth for all Grinder Salad to come.. Some of it might be the exact ingredients or maybe it is the...

read more
How Personal Trainers Can Achieve Financial Independence

How Personal Trainers Can Achieve Financial Independence

Achieving financial independence as a personal trainer isn’t just about working harder—it’s about working smarter. A well-structured business model can be the difference between financial instability and consistent income growth. In this blog, we’ll explore how to...

read more

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10950 N. Buntrock Ave, Mequon, WI 53092