PRIVATE FITNESS IN MEQUON, WI
Fitness Built Around People
Pure Fitness was intentionally created for people who value expert guidance, meaningful relationships, and a private environment where long-term health comes first.
OUR STORY
Why We Started Pure Fitness
Pure Fitness opened in Mequon, Wisconsin in 2013 with the belief that fitness could be more personal, intentional, and relationship-driven.
Mike created a private environment where experienced trainers could focus on what mattered most: their clients. When Chellie joined Pure Fitness as a trainer in 2014, she experienced that vision firsthand—a clean, trusted space where she could build her career while developing lasting relationships with the people she trained.
Over the years, Pure Fitness has grown alongside the people who call it home. What began as an intentional alternative to the traditional gym has become a community of trainers, members, golfers, families, and friends who value expertise, consistency, and relationships.
Today, as owners of Pure Fitness, Mike and Chellie remain committed to the same idea the business was built around: creating a place where great professionals can do their best work, clients feel known and supported, and relationships have time to grow.
What we’re most proud of isn’t how much Pure Fitness has grown, but what it has become—a community that supports our family, supports the professionals who work here, and helps our clients build the strength and health to keep doing the things they love.
OUR PHILOSOPHY
Built with Intention
01 | Relationships Matter
The strongest results are built through trust, consistency, and knowing the person behind the goal.
02 | Expertise Matters
Experienced professionals provide personalized guidance so you can train with purpose and confidence.
03 | Environment Matters
A private, clean, welcoming space makes it easier to focus, stay consistent, and enjoy the work you’re doing.
04| The Long Game Matters
Fitness isn’t about the next 30 days. It’s about building the strength and health to keep enjoying your life for decades.
THE PEOPLE BEHIND YOUR PROGRESS
The Right Trainer Matters
Finding the right trainer is one of the most important decisions you’ll make when investing in your health. That’s why every new member begins with a conversation. We’ll learn about your goals, answer your questions, and connect you with the trainer who is the best fit for you.
Mike Steinmetz
Personal Trainer and Owner at Pure Training LLC
Annie Witkowiak
Personal Trainer and Owner at AR Training LLC
Jane Krueger
Personal Trainer and Owner at Jane E Training LLC
Luke Cutler
Personal Trainer/ Owner at Cutler Training & Fitness LLC
WHY PURE FITNESS
Trust Is Earned One Relationship at a Time
✓ Most of our new members are referred by a friend, family member, or coworker.
✓ Many of our members have trained at Pure Fitness for years.
✓ We intentionally partner with experienced trainers who believe in personalized guidance and long-term relationships.
✓ We believe the strongest results are built on trusted relationships.
QUESTIONS ABOUT YOUR VISIT
Frequently Asked Questions
A few common questions about Pure Fitness, our approach, and what to expect when you visit.
Who is Pure Fitness designed for?
Pure Fitness is designed for professionals, active families, and individuals who value expert guidance, meaningful relationships, and a private environment that supports long-term health.
Why is Pure Fitness different from a commercial gym?
We intentionally created a different kind of fitness experience. Our focus isn’t on volume or trends—it’s on trusted training relationships, personalized guidance, and a welcoming environment where people enjoy investing in their health.
Why is the gym private?
Our environment allows members to train without many of the distractions, crowds, and pressures often associated with larger gyms. We believe a comfortable environment helps people stay consistent.
How do you choose the trainers who work here?
We look for experienced professionals who share our commitment to personalized guidance, professionalism, and building long-term relationships with the people they serve.
What if I am new to fitness?
Everyone starts somewhere. Your first visit is simply a conversation. We’ll learn about your goals, answer your questions, and introduce you to the trainer who can best support you.
Can I schedule a tour before making any decisions?
Absolutely. A Private Tour is an opportunity to explore the facility, meet our team, and determine whether Pure Fitness feels like the right fit for you. There is never any pressure to make a decision during your visit.
Do you work with older adults?
Yes. Many of our members are focused on maintaining strength, mobility, independence, and the ability to continue enjoying the activities they love for years to come.
COME SEE FOR YOURSELF
We’d Love to Meet You
The best way to understand Pure Fitness is to experience it yourself. Come see the space, meet our team, and discover whether it feels like the right fit for you.