PRIVACY POLICY
Last Updated: August 14, 2026
Pure Fitness respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how Pure Fitness (“Pure Fitness,” “we,” “us,” or “our”) collects, uses, and protects information when you visit our website, contact us, schedule a private tour, subscribe to communications, or otherwise interact with us online.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Phone number
- Information submitted through contact, inquiry, or Private Tour forms
- Email subscription preferences
- Any other information you choose to provide in a message or form
We may also automatically collect certain information when you visit our website, such as your IP address, browser or device information, pages visited, referring website, and general website usage information. This information may be collected through cookies and similar technologies.
2. How We Use Your Information
We may use the information we collect to:
- Respond to questions and inquiries
- Schedule and coordinate Private Tours
- Provide information about Pure Fitness services and programs
- Connect prospective clients with appropriate fitness or golf professionals
- Send newsletters, updates, and other marketing communications when you have chosen to receive them
- Operate, maintain, secure, and improve our website
- Understand how visitors use our website
- Maintain business records
- Comply with applicable legal obligations
We will not use personal information for purposes materially different from those described in this policy without appropriate notice or consent when required.
3. Email Communications
If you subscribe to Pure Fitness email communications, we may send you information related to health, fitness, performance, Pure Fitness services, programs, events, and other relevant updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.
We may still send non-marketing communications when necessary to respond to an inquiry or provide information you have specifically requested.
4. Cookies and Website Technologies
Our website may use cookies and similar technologies to operate properly, remember preferences, understand website usage, improve performance, and support analytics or other website functionality.
Some cookies may be provided by third-party services used to operate or analyze our website.
You may be able to manage cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.
5. How We Share Information
Pure Fitness does not sell your personal information.
We may share information with trusted service providers that help us operate our website and business, such as website hosting, email communication, website analytics, scheduling, form processing, and other technology providers.
These providers may access information only as necessary to provide their services to us and are subject to their own contractual and privacy obligations.
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, protect the safety of others, or investigate potential fraud or misuse of our website.
6. Independent Fitness and Golf Professionals
Personal trainers and golf professionals operating at Pure Fitness may operate independent businesses.
When appropriate and with your direction or as necessary to respond to your request, information you provide may be shared with a professional who can assist with your inquiry or requested service.
Information provided directly to an independent professional may also be subject to that professional’s own privacy practices.
7. Information About Children
Pure Fitness offers certain programs that may be available to children and teenagers. Our website and general marketing are directed primarily to adults, including parents and guardians.
We do not knowingly seek to collect personal information online directly from children under 13 without appropriate parental or guardian involvement.
If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can review and, when appropriate, delete the information.
8. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, or misuse.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business records, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods may vary depending on the type of information and the reason it was collected.
10. Your Privacy Choices
You may contact us to request that we review, correct, or delete personal information you have provided to us, subject to applicable legal requirements and legitimate business recordkeeping needs.
You may unsubscribe from marketing emails at any time using the unsubscribe link provided in those communications.
11. Third-Party Websites
Our website may contain links to websites or services operated by third parties. Pure Fitness is not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.
When changes are made, the “Last Updated” date at the top of this page will be revised.
13. Contact Us
If you have questions about this Privacy Policy or how Pure Fitness handles personal information, please contact us:
Pure Fitness
10410 N. Baehr Rd.
Mequon, WI 53092