Matt Hoerter

Undergraduate Degree in Exercise Science

 

I believe the best way to coach others is to practice what you preach.

I’m constantly learning, applying what I learn to my own training, and putting those lessons to the test. Being my own best client allows me to understand what actually works—not just in theory, but in real life.

I bring that experience to every client, using what I’ve learned to create thoughtful, effective training that is built around you, your goals, and your life.

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I believe good training comes from understanding the fundamentals, applying them consistently, and paying attention to what happens along the way. 

I don’t expect my clients to blindly follow a program. I want them to understand the process and feel confident in what they’re doing.

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MORE THAN FITNESS

What You Can Expect

Great personal training goes beyond a workout. It’s a partnership built on thoughtful programming, consistent support, and progress that matters to you..

01 | A Thoughtful Approach

Personalized training built around your goals, abilities, and lifestyle, with thoughtful coaching and programming that evolves as you progress.

02 | Dedicated Support

Consistent guidance, honest feedback, and individual attention to help you stay accountable, overcome challenges, and continue making meaningful progress toward your goals.

03 | Lasting Progress

Build strength, improve your health, and gain confidence in what your body can do—with progress that supports your life beyond the gym.

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PERSONAL TRAINING SHOULD BE PERSONAL

A Thoughtful Approach

Your program should reflect your goals, your experience, your abilities, and ultimately, your life.

I take the time to understand those factors before deciding what you need. Training is then adjusted as you progress—not based on a predetermined formula, but on how you respond along the way.

The result is a coaching experience built around thoughtful programming, individual attention, and continuous progress.

No unnecessary complexity. No one-size-fits-all approach.

Just purposeful training designed specifically for you.

✓ LEARN :Understand the principles behind effective training and what your body needs.

✓ APPLY: Put those principles into practice through purposeful, well-designed training.

✓ ADAPT: Pay attention to how you respond and make adjustments when necessary.

✓ PROGRESS: Build strength, capability, and confidence over time.

 

My Experience

My journey with training started as an athlete, but it didn’t end when I stopped competing. I’ve spent years learning how to train for strength, performance, health, and longevity—and I’ve had the opportunity to experience training from both sides: as an athlete and as a coach.

COLLEGIATE ATHLETE

4-year rugby athlete at Winona State University, including the 2011 Minnesota All-State Championship team.

COLLEGIATE STRENGTH & CONDITIONING

Designed and implemented strength and conditioning programs for the Winona State University Men’s Rugby team and Marquette University Women’s Rowing team.

CONTINUED PERSONAL DEVELOPMENT

At 38, I’m in the best shape of my life—and I’m still working to become stronger, healthier, and more capable. I believe training should never stop evolving, including my own.

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"When I started working with Matt, I hadn’t worked out in years and never very seriously. More than anything, I wanted to feel good again and regain my confidence. What I needed was accountability, and Matt delivered exactly that. I’m not always the easiest client. I can be stubborn, demanding, and resistant to stepping outside my comfort zone, but Matt has a unique ability to know when to support, when to challenge, and when to push me toward my goals. He has helped me accomplish things I never thought were possible while providing the encouragement and structure I needed to stay committed. Today, I feel stronger, healthier, and more confident than ever. The transformation has been both physical and emotional, and I’m incredibly grateful to have Matt as a partner on this journey."

NADIA VOGT

"Staying consistent with fitness had become a challenge for me as a mom of three young kids with a full-time job, and somewhere along the way taking care of myself kept falling to the bottom of the list. Training with Matt gave me the accountability and support I needed to change that and helped me feel like myself again. He knows when to push me, when to encourage me and how to make me believe I’m capable of more than I think I am. I’m stronger, more confident and healthier than I’ve been in years, but more than anything, I’ve finally built a routine I actually want to keep showing up for. Matt has a way of making you feel supported without ever letting you take the easy way out."

KATIE DAVIS

"I’ve been training with Matt for the past four months, and the results have been amazing—not just physically, but mentally too! I’ve built muscle, lost fat, slimmed my waist, and most importantly, gained so much confidence. I can now walk into any gym and feel comfortable and confident using weights and machines on my own. Matt is incredibly adaptable and really takes the time to understand each client’s personality, goals, and individual needs. He makes workouts challenging while still making you feel supported and successful. I’m stronger, more confident, and actually excited to work out! I highly recommend training with Matt—you won’t regret it!"

SARA GALICKI

"Matt's easy going style of training along with his knowledge of my strength training needs after an osteoporosis diagnosis has proven to be a very welcomed process. He understands my concerns of correct body positioning and safety to help me feel more comfortable while working thru the programs he has created for me. I definitely feel like I have chosen an excellent trainer that works with me to help achieve my goals."

JILL P.